NEW PRODUCT LAUNCH
Full-cycle launch partner: strategy → product → PR → content → sales.
Go-to-Market Strategy
Amazon & Website Pages
Global PR & Influencers
Paid + Organic Growth
D2C/B2C/B2B Sales
100% Sell-through first 30 days
What We Did
Handled D2C, Amazon, Best Buy, Micro Center, and distributor sales pipelines
→
Built the entire go-to-market playbook from positioning to pricing
→
Designed Corsair.com product pages + Amazon A+ content that converted 38% above category average
→
Ran global PR + influencer campaign (300+ reviews, Tier-1 coverage in The Verge, PCMag, Linus Tech Tips)
→
Produced all launch video, photography, and social assets
→
Managed paid media (Meta, Google, TikTok) + SEO + email flows
Results
#1
Best-selling TKL keyboard on Amazon US/DE/UK
for 8 weeks
4.8/5
Average rating across 2,400+ reviews
21 days
Sold out first production run
400% ROAS
Return on paid media spend
28M+
Organic impressions from influencer content
Brand Invention from Zero
Kickstarter Goal in 24h
1,100+ backers
6-figure revenue Day 1
Full product line sold out 2023–2025
Goal
What We Did
→
Named the brand 'MOUNTAIN' and created entire identity (logo, tone, messaging, sustainability story)
→
Designed the Everest keyboard (the one that won Red Dot Award)
→
Built teaser landing page that collected 25,000 emails pre-Kickstarter
→
Wrote and designed the most successful gaming keyboard Kickstarter of 2021
→
Ran PR that landed TechRadar, Gizmodo, Linus, and 150+ outlets
Results
24 hours
Kickstarter goal reached
1,127
Total backers
4.9/5
Highest-rated modular keyboard ever
$614k
Total raised
18 months
CORPORATE REBRAND
120M+ reach
190+ Tier-1 articles
30M+ banner impressions
60,000+ Tier-1 clicks
Dozens of industry awards
Goal
What We Did
→
Created the European consumer press strategy from scratch
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Wrote the global press release, media kits, interview briefings
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Secured embargoed coverage with TechRadar, The Verge, AnandTech, Hexus, etc.
→
Ran influencer + reviewer campaign (unboxing videos, long-term tests)
→
Designed digital advertising campaign across GDN + social
→
Channel marketing support for retail partners
Results
190+
Articles on launch day across Europe
120M+
Consumer tech readers reached
30M
Banner impressions
60,000+
Clicks to kioxia.com
#3
Recognized SSD brand in Europe
Rebranding a $multi-billion company without losing momentum? Been there, crushed it.
METRO PROMOTION
20 MUPIs + 150+ video walls
3 major metro networks
~2.5M daily commuters reached
12-day full takeover
Goal
What We Did
→
Negotiated exclusive takeover of the three largest metro networks in Spain with JCDecaux
→
Designed all creative (static + video) featuring HP Envy/Victus with Ryzen
→
Produced Spanish-localized video content running on 150+ screens
→
Coordinated with El Corte Inglés for in-store activation sync
Results
2.5M
Estimated reach in 12 days
#1
Most searched laptop on elcorteingles.es during
campaign
+38%
YoY sales lift for HP Ryzen models in Spain Q4
Want your brand to own the physical world too? We make it happen.
