TIP #1
Reclaiming a region without missing a beat
TIP #2
Rebranding without losing legacy
TIP #5
Channel-making every step join up
TIP #6
Digital Strategy - seeing the full picture
TIP #7
DTC is a responsibility not just a revenue stream
TIP #8
PR that stands up in a boardroom
TIP #10
Partnerships are everything
Tip 1 – Reclaiming a region without missing a beat
Relaunching a powerhouse like AMD in Iberia requires more than just presence; it requires precision.
Challenge: Successfully reclaim market share while maintaining global consistency.
Strategy: 360 aligned local market nuances with global brand strength.
Execution: Regional reboot needs clear priorities, consistent visibility, and a team who can translate global ambitions into local momentum.
Outcome: A revitalized brand presence and market growth without disruption.
Tip 2 – Rebranding without losing legacy
A rebrand is only successful when the new name is understood, remembered, and respected.
Challenge: Supporting KIOXIA’s transition from Toshiba Memory in Europe while updating the brand identity without alienating loyal customers.
Strategy: Align messaging, educate partners, and earn media coverage that tells a coherent story.
Execution: Strategic transition campaign connecting heritage to future vision.
Outcome: Renewed brand trust with preserved legacy.
Tip 3 – Building a brand from zero
Creating the Mountain brand from the ground up reinforced a vital truth: brands are built through community and consistency.
Challenge: Building credibility in a new market.
Strategy: Define a brand soul that resonates with the end-user; prioritize community and purpose.
Execution: Consistent brand storytelling and mix of PR, digital, and community engagement.
Outcome: Early believers turned into long-term advocates.
Tip 4 – GTM strategy fails without total alignment
A launch only lands when PR, digital, channel, and product teams are aligned.
Challenge: Ensuring internal teams work together for a successful launch.
Strategy: Drive total go-to-market alignment with clear roles and shared timelines.
Execution: Honest feedback loops and integrated team planning for smoother rollout.
Outcome: Fewer surprises, faster adjustments, and stronger performance on day one.
Tip 5 – Channel – making every step join up
You can have the best product in the world, but if your channel management is broken, you’re invisible.
Challenge: Align distribution, incentives, and messaging.
Strategy: End-to-end channel management for inventory, incentives, and partner information.
Execution: Deliver ongoing channel optimization and training for brands like Toshiba Memory, KIOXIA, AMD, and others.
Outcome: Stronger growth and channel goal achievement.
Tip 6 – Digital Strategy – seeing the full picture
For Corsair, SCUF Gaming, Atomos and others, digital strategy started with this: see everything before changing anything.
Challenge: Identify what’s working and what isn’t before taking action.
Strategy: Comprehensive digital audits and analytics.
Execution: Build data-driven frameworks to measure, analyze, and optimize spend and visibility.
Outcome: Smarter decisions and higher ROI.
Tip 7 – DTC is a responsibility, not just a revenue stream
Working on DTC strategy and execution showed this: selling direct means you own the experience end-to-end.
Challenge: Maintain experience quality from order to support.
Strategy: Map every touchpoint for communication, fulfilment, and learning.
Execution: Build integrated systems for relationships, feedback, and support.
Outcome: Turn every order into a loyal relationship.
Tip 8 – PR that stands up in a boardroom
Awards and recommendations only happen when PR is accountable for business impact, not vanity.
Challenge: Prove PR’s value to decision makers.
Strategy: Align PR with measurable business outcomes for brands like Toshiba Memory, KIOXIA, Mountain, Rapoo, and more.
Execution: Target right outlets, messages, and timing for each goal.
Outcome: PR that wins board-level trust and recognition.
Tip 9 – Why real influence trumps raw followers
From NZXT to KIOXIA, influencer marketing’s secret is trust, not audience size.
Challenge: Find voices with genuine influence, not just big numbers.
Strategy: Align with creators whose communities trust their word.
Execution: Build campaigns around partners with real credibility, not just reach.
Outcome: Marketing that feels like a referral, not an ad.
Tip 10 – Partnerships are everything
After ten years as an agency (and many more before), the biggest lesson isn’t a tactic. It’s relationships.
Challenge: Build long-term trust with clients, editors, creators, and partners while delivering consistent results.
Strategy: Prioritise transparency, responsiveness, and fair collaboration across every interaction.
Execution: Communicate clearly, avoid overpromising, respect people’s time, and focus on making others’ work
easier.
Outcome: Strong partnerships, smoother collaboration, and results built on trust rather than transactions.
Extra Tip – Different Sectors, Same Fundamentals
From enterprise tech to fitness, start‑up to multinational, the fundamentals always matter.
Challenge: Applying core principles across sectors.
Strategy: Focus on positioning, storytelling, and relationships in every vertical.
Execution: Transfer adaptable frameworks, not cookie-cutter tactics.
Outcome: Proven sales and marketing that succeed in every market.
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